Aadrikaa Legal Services (ALS)- Law I Litigation I Arbitration
Date: 08.09.2026
Delhi High Court Sets Aside Refusal of “OFFER” Trademark Registration for Alcoholic Beverages
This Short Article has been prepared & written by Advocate Ravi Shekhar Jha-Delhi High Court, New Delhi. The views expressed are based on his interpretation of the law. He can be reached at his email id intelconsul@gmail.com .
The Delhi High Court recently delivered a significant judgment in favor of ADS Spirits Pvt. Ltd., overturning the Registrar of Trade Marks’ refusal to register the trademark “OFFER” for alcoholic beverages. This decision not only impacts the parties involved but also clarifies important principles regarding trademark distinctiveness under Indian law.
Background of the Case
ADS Spirits Pvt. Ltd., a prominent player in the Indian liquor industry, applied for registration of the trademark “OFFER” in Class 33 (covering alcoholic beverages except beers) in July 2022. The company, known for brands like Royal Green Whisky and Double Blue Whisky, sought to secure statutory rights over the mark, arguing that it was arbitrary and inherently distinctive for their products.
However, the Registrar of Trade Marks refused the application, citing Section 9(1)(a) of the Trade Marks Act, 1999. The Registrar argued that “OFFER” was a common English word, used in the context of discounts or promotions, and thus lacked the required distinctiveness to function as a trademark.
Key Arguments
ADS Spirits Pvt. Ltd.’s Position
- Arbitrary and Distinctive Mark: The company contended that “OFFER” is arbitrary in relation to alcoholic beverages and not commonly used in the industry as a brand name.
- Registrar’s Non-Application of Mind: ADS Spirits argued that the Registrar failed to consider their detailed submissions, including examples of other registered marks containing the word “OFFER” and relevant case law.
- Wrong Legal Test Applied: The refusal was based on the mark’s lack of “uniqueness,” whereas the law requires an assessment of “distinctiveness”βwhether the mark can distinguish the applicant’s goods from others.
Registrar of Trade Marks’ Position
- Common Usage: The Registrar maintained that “OFFER” is a generic term, commonly associated with discounts, and thus not unique or distinctive.
- Sufficient Reasoning: It was argued that the order provided adequate reasoning and that detailed explanations were not legally required.
Court’s Analysis and Findings
Justice Jyoti Singh, presiding over the case, found several flaws in the Registrar’s approach:
- Non-Speaking and Unreasoned Order: The Court criticized the Registrar for issuing a cryptic order that failed to address the applicant’s submissions or provide clear reasoning.
- Incorrect Legal Standard: The Registrar wrongly focused on “uniqueness” instead of “distinctiveness.” The Court clarified that a mark need not be unique or novel; it must simply be capable of distinguishing the applicant’s goods.
- Context Matters: The Court emphasized that distinctiveness must be assessed in relation to the specific goods. While “OFFER” is a common word, it is arbitrary when used for alcoholic beverages and not inherently promotional in this context.
- Precedents Ignored: The Registrar overlooked relevant case law and examples of similar marks that had been registered in the past.
The Judgment
The Delhi High Court quashed the Registrar’s order, directing a fresh consideration of ADS Spirits Pvt. Ltd.’s application. The Court instructed the Registrar to:
- Re-examine the application using the correct legal test of distinctiveness under Section 9(1)(a).
- Consider all submissions, documents, and case law provided by the applicant.
- Provide a reasoned and speaking order after granting the applicant an opportunity to be heard.
The decision must be made within four months from the date of the judgment.
Implications of the Ruling
This judgment reinforces the importance of reasoned decision-making by quasi-judicial authorities and clarifies the legal standards for assessing trademark distinctiveness. It also highlights that even common English words can serve as trademarks if they are arbitrary in relation to the goods or services in question.
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Source: Delhi High Court
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